Top 10 Paid & Free Business Listing Sites in USA


Hey there, business owners! Are you looking to skyrocket your online presence and attract more customers? Well, buckle up because we’re about to dive into the world of business listing sites – your secret weapon for boosting business SEO!

In this age of internet and quick searches, making your website reach to large numbers of people and rank high in near me searches is a must for survival. And that’s where business listing websites come in. These platforms act as virtual directories, showcasing your business to potential customers who are actively searching for products or services like yours.

But, you might be wondering which one to choose out of these so many websites that will significantly contribute to your local SEO ranking factors. Worry not! We have come up with a detailed in and out regarding business listing websites. Whether you’re a small local business or a thriving enterprise, these listing sites will help you get found, build credibility, and ultimately, grow your customer base.

Free business listing sites for your business

What are Business Listing Sites and Why Do They Matter?

As we have discussed, this comprehensive guide on business directory sites is for all types of businessperson; whether you’re an amateur who has just started a startup or an experienced having a billion dollar company. So, let’s start from the beginning and answer your question, what are business listing sites and why do they matter for your local SEO tracker?

In a nutshell, a business listing sites are online directories that allows businesses to create a profile showcasing their essential information, such as:

  • Business name
  • Address
  • Phone number
  • Website URL
  • Hours of operation
  • Products or services offered
  • Customer reviews and ratings

Think of it like a digital version of the good old Yellow Pages, but with a lot more features and benefits.

Now, you might be thinking, “Why should I bother with business directory sites when I already have a website?” Well, here’s the thing – listing sites can significantly boost your online visibility and help you reach a wider audience. Business listing websites help to:

Improve Local SEO 

Search engines like Google love business listing websites. When your business is consistently listed across multiple reputable business directory sites, it sends a strong signal to search engines that your business is legitimate, credible, and trustworthy. This can help improve your local search rankings, making it easier for potential customers to find you when they’re searching for businesses like yours in their area. You can also check our GBP local SEO report that gives a detailed analysis of your business, competitor insights and many more free of cost!

Increase Visibility 

With so many consumers relying on online directories to find local businesses, having a presence on business listing sites can significantly increase your visibility. By listing your business on multiple platforms, you’re essentially putting your business in front of a larger audience, increasing your chances of getting found by potential customers.

Enhance Credibility

When your business is listed on reputable business directory sites, it adds a layer of credibility to your online presence. Consumers are more likely to trust a business that appears on well-known platforms like Google My Business, Yelp, or industry-specific directories. Plus, customer reviews and ratings on these sites can further boost your credibility and help you stand out from the competition.

Valuable Backlinks 

Many business listing websites allow you to include a link to your website in your business profile. These backlinks from reputable directories can help improve your website’s domain authority and overall SEO performance.

Cost-Effective Marketing

Compared to other forms of advertising, listing your business on online directories is relatively inexpensive (and sometimes even free!). It’s a cost-effective way to reach a targeted audience and drive more traffic to your website or physical location.

Now that you understand the power of business listing sites, let’s explore some of the top platforms you should consider for your business.

Different Types of Business Listing Websites

Business listing sites can be confusing and difficult to differentiate without knowing the types and to which part of business they cater. Before getting into all the paid and free business listing sites, here is a detailed list with appropriate examples of listing sites that will give you a clarity on which site to choose.

General Business Directories

These websites are for all and people from different industries come here to look for business of multiple types.

  • Google My Business: One of the most prominent, allowing businesses to manage their online presence across Google Search and Maps.
  • Yelp: Focuses on customer reviews and ratings for businesses across various categories.
  • Yellow Pages: A traditional directory listing businesses by category and location.

Industry-Specific Directories

Some listing sites are specific to industries that focus only on limited people rather than to all. These listing websites may not have a large amount of traffic compared to general directories, but it can attract customers that are genuinely interested in your business.

  • Zillow (Real Estate): Lists properties for sale or rent.
  • TripAdvisor (Travel and Hospitality): Features reviews and ratings for hotels, restaurants, and attractions.
  • (Automotive): Lists cars for sale by dealerships and private sellers.

Local Directories

Local directories are those listing sites that are limited to a certain locality. These business directory sites are used in quick searches in a small area.

  • Citysearch: Provides local business listings, reviews, and recommendations.
  • Offers listings for local businesses, events, and deals.
  • Nextdoor: Focuses on connecting neighbors and local businesses.

Niche Directories

Having a new business comes with many challenges. Managing orders, increasing customers and many more. Listing your business to niche listing sites will not only increase your sales, you will also have a loyal customer base.

  • Avvo (Legal Services): Lists lawyers and legal services, with reviews and ratings.
  • Healthgrades (Healthcare Providers): Provides listings for healthcare professionals, clinics, and hospitals.
  • Angie’s List (Home Services): Lists contractors and service providers, with customer reviews.

E-commerce Platforms

E-commerce platforms have been on a rise for a decade. These business listing sites help your business reach new customers and also increase your trustability.

  • Amazon: Includes business listings for individual sellers and companies selling products.
  • Etsy: Features listings for handmade or vintage items sold by independent sellers.
  • Alibaba: Connects businesses globally for wholesale trade, with business listings.

Social Media Platforms

This is the age of social media and sharing pictures on the internet. But, it can be more than that. These platforms have large traffic every month that makes it a potential marketplace, and of course, business listing sites.

  • Facebook Business Pages: Businesses can create pages to interact with customers and list their information.
  • LinkedIn Company Pages: Lists businesses and allows for networking and B2B interactions.
  • Instagram Business Profiles: Businesses can list basic information and engage with customers through posts and stories.

Review Sites

Review sites are not just for reviews, they are business listing sites often ignored by businesses. As a business owner you might have probably heard that every opportunity is worth trying for in a business.

  • Trustpilot: Focuses on customer reviews and ratings for businesses.
  • G2: Lists software and service providers with reviews and ratings from users.
  • Capterra: Features software listings with user reviews and comparisons.

Marketplace Directories

Marketplaces are also like e-commerce listing sites that provide a platform for both businesses and consumers to connect. List your business and reach more potential customers.

  • Ebay: Lists individual and business sellers offering products for sale.
  • Airbnb: Allows individuals and property managers to list accommodations for short-term rentals.
  • Thumbtack: Lists service professionals and allows customers to request services.

Government and Educational Directories

Government business directory sites are those sites that focus on official and government purposes. If your products or services cater to these types of industries then having a listing in these sites is a must.

  • Lists government agencies and services in the United States.
  • Lists educational institutions and programs in the United States.

Top Free Business Listing Sites in USA

While there are plenty of paid business listing sites out there, let’s start with some of the best free options. These platforms offer a great way to get started with building your online presence without breaking the bank.

Google My Business

Google My Business or Google Business Profile

Google My Business (GMB) is hands-down one of the most important free business listing sites out there. When you create a GMB profile, your business can appear in Google’s local search results, Google Maps, and the Google Knowledge Panel. Listing in GMB will help your website enhance Google My Business SEO.

Here are some key benefits of listing your business on Google My Business:

  • Increased visibility in Google search results
  • Ability to showcase your business location, hours, and contact information
  • Opportunity to engage with customers through reviews and ratings
  • Insights on how customers are finding and interacting with your business listing

To get started with Google My Business, simply visit the Google My Business website and follow the steps to create your free business profile.

Bing Places

While Google may be the king of search engines, don’t underestimate the power of Bing. Bing Places is Microsoft’s version of Google My Business, securing a high rank among business listing websites. It allows you to list your business on Bing Maps and local search results.

Some benefits of listing your business on Bing Places include:

  • Increased visibility on Bing search results and maps
  • Ability to showcase your business information, photos, and reviews
  • Enhanced credibility and trust with a verified business listing
  • Potential to reach a different audience than Google users

To create your free Bing Places listing, visit the Bing Places for Business website and follow the prompts to set up your profile.


Yelp review homepage

Yelp is one of the most popular business directory sites, known for its extensive collection of customer reviews and ratings. While Yelp is particularly popular in the food and hospitality industry, it caters to a wide range of businesses across various sectors.

Here are some advantages of listing your business on Yelp:

  • Increased exposure to a large, engaged user base
  • Opportunity to showcase your business information, photos, and offerings
  • Ability to respond to customer reviews and build trust
  • Potential to attract more local customers through positive reviews

To create your free Yelp business listing, head over to the Yelp for Business website and follow the step-by-step guide to set up your profile. Master Yelp review links and enhance your visibility to reach new customers and increase your business returns.

Apple Maps

While Apple Maps may not be the first platform that comes to mind when thinking about business listing sites in the USA, it’s still a valuable tool for businesses looking to reach Apple users. By listing your business on Apple Maps, you can make it easier for iPhone, iPad, and Mac users to find your business when searching for local products or services.

Some benefits of listing your business on Apple Maps include:

  • Increased visibility to Apple users
  • Ability to showcase your business location, hours, and contact information
  • Integration with Siri, allowing users to find your business through voice search
  • Potential to reach a different audience than Google Maps users

To add your business to Apple Maps, you’ll need to log in to Apple Business Connect with your Apple ID and follow the given steps.


With over 3.06 billion monthly active users, Facebook is a website listing you simply can’t ignore. By creating a Facebook Business Page, you can showcase your business to a massive audience and engage with potential customers on the world’s largest social media platform.

Here are some advantages of listing your business on Facebook:

  • Increased brand awareness and exposure to a vast user base
  • Ability to share updates, promotions, and valuable content with your followers
  • Opportunity to engage with customers through comments, messages, and reviews
  • Access to valuable insights and analytics on your page’s performance

To create your Facebook Business Page, simply log into your personal Facebook account, click on the “Pages” tab, and follow the prompts to set up your page.

How to Choose the Best Free Business Listing Sites

Choosing the best one from hundreds of free business listing sites can be confusing and tiresome. Understanding the spam score, domain rating, link type etc. is very important in choosing listing sites that will increase your business visibility and number of customers. But why worry when we have provided the right ingredient that will give clarity to your decision making.

Understanding Spam Score and Domain Rating (DR):

  • Spam Score: This metric, typically provided by tools like Moz’s Spam Score that indicates the likelihood of a domain being penalized or flagged as spammy by search engines. Lower spam scores (closer to 0) are preferable, indicating a healthier and more trustworthy domain.
  • Domain Rating (DR): Domain Rating is a metric used by Ahrefs to measure the strength and authority of a domain’s backlink profile. Higher DR indicates a stronger domain that is likely to provide more valuable links.

Types of Links Provided:

  • Follow vs. Nofollow Links: Follow links pass authority and influence rankings, while nofollow links do not. It’s ideal to have a mix of both for a natural link profile.
  • Contextual vs. Non-contextual Links: Contextual links are embedded within relevant content and are generally more valuable for SEO compared to non-contextual links like sidebar or footer links.

Steps to Find and Evaluate Free Listing Sites:

Search for Directories and Listing Sites:

  • Use search engines to find directories relevant to your industry or location (e.g., “free business directories for restaurants”).
  • Look for curated lists or blog posts that recommend free listing sites.

Evaluate Each Site:

  • Check Spam Score: Use tools like Moz’s Link Explorer or Ahrefs’ Site Explorer to check the spam score of the directory. Avoid directories with high spam scores (typically above 5%).
  • Check Domain Rating (DR): Aim for directories with a higher DR (50 or above is generally good, but this can vary depending on your niche).
  • Review Link Types: Look at the types of links offered (follow vs. nofollow) and ensure there’s a mix of both. Prefer directories that offer contextual links within relevant content.
  • Check Site Quality: Evaluate the overall quality of the directory. Look for user-friendly interfaces, active communities (if applicable), and updated content.

Verify Reputation and Reviews:

  • Look for reviews or testimonials from other businesses that have used the directory.
  • Check forums, social media, or industry groups for discussions about the directory’s reputation and effectiveness.

Assess Traffic and Audience:

  • Use tools like SEMrush to estimate the traffic and audience demographics of the directory.
  • Ensure the directory attracts your target audience or potential customers.

Best Practices for Listing:

  • Complete Profile: Fill out your business profile completely and accurately with NAP (Name, Address, Phone Number) information.
  • Optimize Description: Write a compelling business description using relevant keywords and avoid keyword stuffing.
  • Upload Photos and Videos: Visual content can enhance your listing’s appeal and engagement.
  • Monitor and Update: Regularly check and update your listings to ensure information is accurate and consistent across all directories.

Examples of Free Business Listing Sites:

  • Google My Business: Essential for local businesses; has high authority and provides follow links.
  • Yelp: Popular for customer reviews; provides nofollow links but good for local SEO.
  • Yellow Pages: Offers basic listings with follow links; widely recognized.
  • Facebook Business Page: Provides a nofollow link but is valuable for social proof and engagement.

Avoiding Pitfalls:

  • Overuse of Directories: Focus on quality over quantity. Too many low-quality directory links can negatively impact your SEO.
  • Unrelated Directories: Choose directories that are relevant to your industry or location to ensure the links are meaningful.

Top Paid Business Listing Sites in USA

While free business listing sites are a great starting point, there are also several paid listing sites that can offer even more benefits for your business. These platforms often provide additional features, enhanced visibility, and targeted exposure to help you reach your ideal audience.

Angi (Formerly Angie’s List)

Angi, previously known as Angie’s List, is a leading business directory site for home services, including contractors, cleaners, and repair professionals. By listing your business on Angi, you can tap into a large pool of homeowners actively seeking reliable service providers.

Some benefits of listing your business on Angi include:

  • Increased exposure to a targeted audience of homeowners
  • Opportunity to showcase your business through photos, videos, and customer reviews
  • Enhanced credibility with Angi’s verification process and customer ratings
  • Potential to generate leads and secure new clients

To list your business on Angi, visit the website and select a membership plan that suits your needs and budget. After all the formalities required are done, your business will be displayed on the domain.


HomeAdvisor is another one of the popular listing websites for home service professionals, connecting businesses with homeowners seeking everything from plumbing and electrical work to landscaping and remodeling services.

Here are some advantages of listing your business on HomeAdvisor:

  • Access to a large, targeted audience of homeowners
  • Opportunity to showcase your business through a detailed profile and customer reviews
  • Potential to receive qualified leads matched to your business
  • Enhanced credibility with HomeAdvisor’s screening process and customer ratings

To join HomeAdvisor, head over to the HomeAdvisor Pro website and follow the steps to create your business profile.


Houzz is a popular site among business listing sites for home design, decorating, and remodeling professionals. By creating a Houzz Pro+ profile, you can showcase your portfolio, connect with potential clients, and build your brand in the home improvement industry.

Some benefits of listing your business on Houzz include:

  • Increased visibility to a targeted audience of homeowners and design enthusiasts
  • Opportunity to showcase your work through photos, videos, and project descriptions
  • Ability to engage with potential clients through Houzz’s messaging platform
  • Enhanced credibility with Houzz’s verification process and customer reviews

To create your Houzz Pro+ profile, visit the Houzz Pro website and select a membership plan that aligns with your business goals.


Thumbtack is a business listing website that connects service professionals across various industries with customers seeking their expertise. From home services and events to lessons and wellness, Thumbtack covers a wide range of categories.

Here are some advantages of listing your business on Thumbtack:

  • Access to a large, diverse customer base
  • Opportunity to showcase your business through a detailed profile and customer reviews
  • Potential to receive targeted leads based on your services and location
  • Enhanced visibility with Thumbtack’s marketing efforts and partner network

To join Thumbtack, head to the Thumbtack for Professionals website and follow the prompts to create your business profile.

Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a well-known website within business directory sites that focuses on fostering trust between businesses and consumers. By becoming BBB accredited, you can enhance your credibility and show potential customers that you adhere to high standards of business practices.

Some benefits of listing your business on BBB include:

  • Enhanced trust and credibility with BBB accreditation
  • Increased visibility through BBB’s online directory and customer search
  • Opportunity to showcase your business information, customer reviews, and BBB rating
  • Potential to resolve customer complaints and maintain a positive reputation

To become BBB accredited, visit the BBB Accreditation website and follow the steps to submit your application.

Maximizing Your Business Listing Potential

List in multiple business listing sites will significantly increase your sales

Now that you know some of the top business listing sites in the USA, it’s time to make the most of your listing sites. Here are some tips to help you maximize your business listing potential:

Claim and update your listings 

Make sure to claim your business listings on all relevant platforms and keep your information up-to-date. Consistent and accurate information across all listing websites is crucial for building trust and improving your search rankings.

Optimize your profiles

Take the time to fill out your business profiles completely, including detailed descriptions, high-quality photos, and relevant categories. Use targeted keywords in your descriptions to improve your searchability and attract more relevant customers.

Encourage customer reviews

Reviews are a powerful tool for building credibility and attracting new customers. Encourage your satisfied customers to leave reviews on your business listing sites, and be sure to respond to all reviews – both positive and negative – in a professional and timely manner.

Engage with your audience

Many listing websites offer features that allow you to engage with your audience, such as messaging, posts, and Q&A sections. Take advantage of these features to build relationships with potential customers and showcase your expertise.

Monitor your performance 

Regularly check your business listings to monitor your performance, track customer interactions, and identify areas for improvement. Many listing sites offer analytics and insights to help you understand how customers are finding and engaging with your business.

By following these tips and continually optimizing your business listing sites, you can maximize your online visibility, build trust with potential customers, and ultimately grow your business.


Congratulations on making it to the end of this comprehensive guide on the top paid and free business listing sites in the USA! By now, you should have a solid understanding of the importance of business listings and how they can help you boost your online visibility and attract more customers.

But don’t stop here – your online presence journey is just beginning. To take your business to the next level, consider implementing these additional strategies:

  1. Optimize your website: In addition to your business listings, make sure your website is optimized for search engines and provides a user-friendly experience for your visitors. This includes having a responsive design, fast loading times, and relevant, high-quality content.
  2. Leverage social media: Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for engaging with your audience and promoting your business. Share valuable content, interact with your followers, and use targeted advertising to reach new potential customers.
  3. Invest in local SEO: Beyond business listing websites, there are many other local SEO strategies you can use to improve your online visibility. These include optimizing your website for local keywords, building local backlinks, and creating location-specific content.
  4. Monitor and analyze your results: Regularly track your online presence metrics, such as website traffic, search rankings, and customer reviews. Use this data to identify areas for improvement and make data-driven decisions to optimize your strategies.

By combining a strong business listing presence with these additional online marketing strategies, you’ll be well on your way to dominating your local market and driving long-term success for your business.

So, what are you waiting for? Start claiming and optimizing your business listings today, and watch your online visibility and customer base grow!

Frequently Asked Questions (FAQs)

How often should I update my business listings?

It’s essential to keep your business listings up-to-date at all times. Whenever you have changes to your business information, such as your hours of operation, address, or phone number, make sure to update your listings across all platforms as soon as possible.

Can I list my business on industry-specific directories?

Absolutely! For example, if you’re a restaurant owner, you may want to list your business on platforms like OpenTable or TripAdvisor. If you’re a legal professional, you might consider listing on Avvo or FindLaw. Do some research to find the most relevant industry-specific listing sites for your business.

How can I encourage customers to leave reviews on my business listings?

Encouraging customers to leave reviews is an important part of managing your business listings. Some strategies you can use include:
– Directly asking satisfied customers to leave a review
– Sending follow-up emails with links to your business listing sites after a purchase or service
– Offering incentives, such as discounts or gift cards, (be sure to check the guidelines of each platform, as some may prohibit incentivized reviews)
– Displaying signs or stickers at your physical location encouraging customers to leave reviews online

How do business listing sites impact my local SEO?

Business listing websites play a significant role in local SEO. When search engines like Google see consistent and accurate information about your business across multiple reputable directories, it sends a signal that your business is legitimate and trustworthy. This can help improve your local search rankings and make it easier for potential customers to find your business when searching for relevant keywords in your area.